THE OWNERS
Over dinner one night in the winter of 2006, three food-industry veterans dreamed up a new joint venture, they envisioned a butcher shop and specialty market with great food and quality service that would serve the needs of the local families in the community. In 2007 they opened Avedano’s Holly Park Market on Cortland Avenue in a space that fittingly was once home to a beloved neighborhood butcher shop.

HISTORY
Avedano’s took over a space formerly occupied by Cicero’s Meats, a family-owned market that opened in 1955 and served the neighborhood for several decades. The building has been a butcher shop or market for the better part of the last century; the original shop having opened on the site in 1901. Many of the antique furnishings and equipment still survive and have been incorporated into the current design, lending the shop an authentic period feel. The new owners have restored the shop to its former splendor, including the vintage neon sign, installed by the Cicero’s predecessors, Bleuss Meats, which proudly shines once again in Bernal Heights.

The name Avedano’s is derived from the maiden name of Tia’s grandmother Flora, a first-generation Italian American whose family immigrated to San Francisco from Asti, Italy only days before the infamous earthquake of 1906. The name evokes family, tradition, and an important era of San Francisco’s history. Many of the dishes on the prepared foods menu were inspired by Flora Avidano.

MISSION
We believe that exceptional meals start with exceptional raw materials—and with a combined 40 years experience in the food industry, we should know. We source premium products our customers can feel good about: grass-fed beef, wild-caught and responsibly farmed fish, seasonal local and organic produce, and handpicked gourmet pantry items. Our menu of prepared foods changes daily so that we can select from the freshest, best ingredients available each day. Our mission is to provide our customers with great food they can feel confident eating.